Account and Campaign Analysis
We evaluate current account structure, search terms, conversion points and budget usage.
For businesses that want to receive product or service requests from Google searches, improve their existing account or start a new campaign.
Google media expenditure and agency fee are separate items. Advertising account ownership and access are determined; There is no guarantee of a definitive customer or first place.
Campaign and market scope, content, measurement and optimization need. Instead of assuming a fixed package, a written scope and price are prepared based on the current need.
Google advertising agency; Manages campaign strategy, keywords, targeting, ad text, budget and measurement efforts to deliver the company's products or services to users making relevant searches. İz Medya plans campaigns in line with determined business goals and measurable indicators.
We evaluate current account structure, search terms, conversion points and budget usage.
We create keywords and ad groups that fit the intent for users searching for services or products.
We plan target audience scenarios for brand visibility and re-reach in appropriate projects.
We evaluate the necessary tracking structure to measure form, search or other specified actions.
By monitoring campaign data, we make the necessary adjustments to the search term, bid, budget and advertising content.
We clarify the purpose, target audience, region and budget framework of the campaign.
We prepare the campaign structure, ads and measurement points and launch them in a controlled manner.
We evaluate the results regularly and offer actionable suggestions for the next period.
Curiosities
Brief answers to frequently asked questions about service scope, work process, measurement and bidding steps.
In our Google advertising agency service, we associate campaign setup, keywords, ad text, budget tracking and conversion measurement with your business goal.
It covers the following topics: Account and Campaign Analysis, Search Advertising, Display Advertising and Remarketing, Conversion Measurement, Optimization and Reporting. The exact scope is determined after the existing structure and needs analysis.
The process begins with an assessment of the current situation and goals; The scope, responsibilities, implementation schedule and control points are clarified together.
Yes. Existing infrastructure, goals, user or channel structure and priorities are evaluated; Only work items that are relevant to the need are scoped.
Offer; It is prepared after evaluating the current situation, required work items, project duration and support scope. Uncertain details are clarified in the preliminary meeting.
Account, target service and landing page review; Establishment of campaign structure, advertisements and measurement plan; Reporting of search terms, costs and qualified requests.
Campaign and market scope, content, measurement and optimization need. The exact scope and cost are offered in writing after evaluating the current need.
Target product/service, target region, Google Ads account, existing landing pages, campaign goal and planned media budget.
The work to be delivered, acceptance criteria, number of revisions, and extent of ongoing management, if any. The exact schedule, price and response time, if any, are determined separately at the proposal stage.
While preparing the proposal for this service, the following headings are clarified.
| Preliminary meeting information | Target product/service, target region, Google Ads account, existing landing pages, campaign goal and planned media budget. |
|---|---|
| Scope of work | Account, target service and landing page review; Establishment of campaign structure, advertisements and measurement plan; Reporting of search terms, costs and qualified requests. |
| Delivery and support | The work to be delivered, acceptance criteria, number of revisions, and extent of ongoing management, if any. |
Google media expenditure and agency fee are separate items. Advertising account ownership and access are determined; There is no guarantee of a definitive customer or first place.
The exact fee, delivery date, revision limit and response time, if any, are determined separately within the scope of the offer after the needs analysis.
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