Target Audience Research
We determine suitable audiences based on demographic characteristics, interests, behaviors and existing customer data.
For businesses that want to reach users with social media ads and regularly monitor campaign performance.
Media budget is separated from the service fee. Content/shot production and landing page scope are specified; Specific sales or follower increases are not guaranteed.
Platform, campaign diversity, content, measurement and management intensity. Instead of assuming a fixed package, a written scope and price are prepared based on the current need.
Social media advertising; It enables the brand to deliver its products, services or campaigns to specified target audiences through paid advertising models.
İz Medya manages the advertising process, from the campaign goal to the measurement plan, in a way that uses the budget efficiently and produces meaningful results.
We determine suitable audiences based on demographic characteristics, interests, behaviors and existing customer data.
We plan the campaign structure appropriate to brand awareness, traffic, message, potential customers or sales targets.
We prepare visuals, videos and advertising texts suitable for the platform and target audience.
We distribute the total budget measurably among the campaign, target audience and ad groups.
We create retargeting scenarios for users who visit the website or interact with brand content.
We monitor campaign data and make necessary adjustments based on cost and conversion performance.
We clarify the campaign's purpose, budget and success indicators.
We set up the campaign by preparing target audiences, ad sets and creative content.
We monitor performance and make budget and targeting adjustments based on the results.
We report the data obtained and offer suggestions for the next campaign period.
We plan campaigns based on the commercial or communication goal set by the brand, not just to get reach.
We evaluate advertising images and targeting structure within the same strategy.
We regularly report the media budget, campaign results and optimizations made.
We continue to improve audience, content and budget distribution using new data.
Curiosities
Brief answers to frequently asked questions about service scope, work process, measurement and bidding steps.
In Meta and Instagram advertising management, we plan target, audience, campaign, content and conversion measurement according to the sales process of your business.
It covers the following topics: Target Audience Research, Campaign Strategy, Advertising Content Production, Budget Planning, Retargeting, Optimization and Reporting. The exact scope is determined after the existing structure and needs analysis.
The process begins with an assessment of the current situation and goals; The scope, responsibilities, implementation schedule and control points are clarified together.
Yes. Existing infrastructure, goals, user or channel structure and priorities are evaluated; Only work items that are relevant to the need are scoped.
Offer; It is prepared after evaluating the current situation, required work items, project duration and support scope. Uncertain details are clarified in the preliminary meeting.
Examining advertising account, target and measurement points; Preparation of audience, content and budget distribution; Evaluation of campaign results and demand quality.
Platform, campaign diversity, content, measurement and management intensity. The exact scope and cost are offered in writing after evaluating the current need.
Platforms to choose, advertising account, target action, landing pages, content materials and media budget.
Content calendar and approval method, indicators to be reported, revision scope and authorized access pattern of accounts. The exact schedule, price and response time, if any, are determined separately at the proposal stage.
While preparing the proposal for this service, the following headings are clarified.
| Preliminary meeting information | Platforms to choose, advertising account, target action, landing pages, content materials and media budget. |
|---|---|
| Scope of work | Examining advertising account, target and measurement points; Preparation of audience, content and budget distribution; Evaluation of campaign results and demand quality. |
| Delivery and support | Content calendar and approval method, indicators to be reported, revision scope and authorized access pattern of accounts. |
Media budget is separated from the service fee. Content/shot production and landing page scope are specified; Specific sales or follower increases are not guaranteed.
The exact fee, delivery date, revision limit and response time, if any, are determined separately within the scope of the offer after the needs analysis.
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