Google Ads budget is the media spend on the advertising platform; The agency management fee is the cost of planning, installation, follow-up and improvement services. When comparing Google advertising prices, these two items and out-of-scope production jobs should be shown separately.
What result does the advertising budget buy?
The budget is used for ad impressions and interactions in the selected campaign structure; It is not a direct guarantee of a certain number of customers. Conclusion; It consists of bid, targeting, competition, content and landing page.
Google explains the relationship between average daily budget and daily and periodic spending in its help document. When evaluating spending behavior, current limits for the campaign type should be checked.
Technical reference: Google Ads — Average daily budget and spend.
What should be included in the management fee?
- Preparation of business goal, targeting and campaign structure.
- Responsibility for ad copy and required assets.
- Scope and verification method of conversion measurement.
- Evaluation of search term, traffic quality and budget distribution.
- Reporting, meeting and change approval process.
A fixed monthly fee, a spend-related rate, or another model may be used. Regardless of which one is chosen, the work done and additional costs should be clearly written.
Who should account, pay and measure?
The advertising account's relationship with the institution, authorized access and payment method should be clarified. Google Ads payment settings are managed through the platform; The way of working with the agency must be compatible with this ownership pattern.
Technical reference: Google Ads — Payment settings.
Measuring form submissions and whether the form actually generates leads are different. Duplicate attempts, spam and irrelevant requests should be separated in the results evaluation. Clicks alone do not explain management success.
What questions are asked when comparing offers?
Is there an additional fee for landing page, image or video production? Are measurement setup and report included? How does the management fee change when expenses increase? When the study ends, does the account and access to data remain with the institution?
With your target service, sales process and existing ad account Google ad management You can evaluate its scope. There is no guarantee of market price or conversion derived from competing tariffs.
Related resources
Official sources
Technical documentation and legislation may change; The relevant version and current text should be checked before application.
Frequently Asked Questions
Does a higher budget necessarily bring more customers?
No. Traffic quality should be evaluated together with the offer, site experience and sales process.
Is the agency fee paid to the advertising account?
Platform expenditure and service fee are separate items. The payment and invoicing scheme should be clarified in the contract.