Target Audience and Competitor Analysis
By analyzing your competitors, we determine your target audience and create a marketing strategy specific to your brand.
For brands that want to carry out regular corporate communication and content production on Instagram and other channels with an expert team.
Organic content, ad spend, attraction and customer service are not the same scope. Channel, number of content and response responsibility are determined together.
Platform, content type/quantity, footage, community tracking and reporting requirement. Instead of assuming a fixed package, a written scope and price are prepared based on the current need.
Curiosities
Brief answers to the most frequently asked questions about service scope, working order, content production and performance measurement.
Social media management; It includes analysis of existing accounts, target audience and competitor research, content strategy, content calendar, visual and text production, sharing, community tracking and performance reporting. The exact scope is determined by the brand's goals and chosen platforms.
İz Medya; It offers management services on platforms suitable for the brand's target audience, such as Instagram, Facebook, LinkedIn, X, TikTok and Pinterest. Instead of using all platforms for each brand, channels that will contribute to the goal are selected.
Process; It starts with examining brand goals, existing accounts, target audience, competitors and previous performance data. After this analysis, the content approach, publication plan, responsibilities and success indicators to be measured are clarified.
Content plan; It is prepared taking into account brand language, campaigns, product or service priorities, special occasions and the interests of the target audience. Topic, format, publication date and platform information are planned in the content calendar.
The number of shares is determined according to the brand's goals, platform selection and content needs, rather than a fixed package. Monthly content scope and publication frequency are clearly planned at the beginning of the project.
Yes. Prepared contents are presented to the brand official before publication, according to the agreed-upon approval flow. Once the feedback is completed, the contents are shared on the planned dates.
Comment and message tracking may be included in the specified service scope. Response language, response time, frequently encountered issues and requests that need to be conveyed to the institution are defined together at the beginning of the project.
Organic social media management and advertising management are different work items. Advertising strategy, media budget, targeting, campaign setup and optimization are further scoped according to need.
Success; It is measured by goal-related metrics such as reach, impressions, engagement rate, follower quality, link clicks, messages, leads and conversions. Reports do not focus only on the number of followers.
The first data begins to emerge after publications; Meaningful comparison requires regular content and sufficient measurement time. Result time varies depending on industry, current account status, content quality, publication frequency, advertising support and target audience behavior.
Preparation of target, channel and existing account analysis; Execution of content calendar, production and brand approval flow; Reporting of publication and target related indicators.
Platform, content type/quantity, footage, community tracking and reporting requirement. The exact scope and cost are offered in writing after evaluating the current need.
Brand goal, existing social accounts, target audience, platforms to be chosen and visual/video content available.
Content calendar and approval method, indicators to be reported, revision scope and authorized access pattern of accounts. The exact schedule, price and response time, if any, are determined separately at the proposal stage.
While preparing the proposal for this service, the following headings are clarified.
| Preliminary meeting information | Brand goal, existing social accounts, target audience, platforms to be chosen and visual/video content available. |
|---|---|
| Scope of work | Preparation of target, channel and existing account analysis; Execution of content calendar, production and brand approval flow; Reporting of publication and target related indicators. |
| Delivery and support | Content calendar and approval method, indicators to be reported, revision scope and authorized access pattern of accounts. |
Organic content, ad spend, attraction and customer service are not the same scope. Channel, number of content and response responsibility are determined together.
The exact fee, delivery date, revision limit and response time, if any, are determined separately within the scope of the offer after the needs analysis.
Let's leave a mark together